Millennial shopping trends

Millennials are very savvy online shoppers, They need authentic understanding and want to access the products contents and they must confidence the website and bloggers first

Who are millennials?

Millennials are the last generation of 20th century and first digital ages. Those are born between the years of 1980 and 2000. They are become the significant buyers in Dubai, UAE and all around the world. Millennial customers are obviously gigantic commercial energy and enormous spending muscle as well.

The consumer preferences of millennial customers

Companies in the Duabi UAE, have been facing a big issue to connect with Millennial customers, because most of the traditional idea of advertising and publishing are not effective to capturing the millennial customers attention. They are well informed and quit well educated.

Millennial shoppers are not influenced by advertising

This Millennial generation won’t believe in advertising. The traditional methods of advertising and building a store have been thrown out and the established rules being smashed when it comes to Millennial customers.

How millennial customers buy a product

Millennial shoppers are not trust any advertising messages, they using multiple devices to access the internet and shopping. Around 87 percentages of the millennials are using 2 to 3 devices to access internet. But they are blocking all advertisement which displayed by browsing such as banner ads, pop up windows throughout any AdBlocker application. Instead of that, millennial shoppers are using interactive base which embrace the real spirit of adventure.

Social Media Millennial Shopping Trends

Millennial customers are bent to the product or services, if it engaged with social media channels. They want the suppliers engage with them very responsive and personal manner. Millennials need authentic understanding; they need to access the products contents and they must confidence the website and bloggers first. They are going to purchase after review blogs. Around 33 percentages of millennials are trust on blogs and only only 3 percentages are rely for TV advertisement, Magazines and books.

Millennial shoppers in the UAE

In UAE, around 70 % of the populations are millennials. Millennials in the world have don’t have much cash to spent. They are still in the parents’ home or sharing accommodation in order to save money. But Millennials in UAE, most of them are employed full time. Which means they have a reasonable income to buy. Millennials in the UAE, reviews the products or services by online before they going to shopping.

In Brief, Millennials are always trending to adopt new technology gadgets which rolled in to the marketing place. Companies in the UAE especially in Dubai should be ready to engage to millennials on all platforms. A Mobile phone application with mobile shopping cart may go a significant method to reach millennial shoppers.