Choosing paper Quality for Creative Print out

Choosing the right paper for your printed media is not a big deal but it should be tricky. Before you start your work on computer, you have to ask yourself that what will be your final product, it can be a Business card, Flyer, Brochure or a Book and how it would be use, should it be a fancy type, cheap, traditional etc.., once you got the answer, and then you have to understand different functions of papers. So we have to think about some issues before we start our project.

Coated paper and Uncoated

Coated or uncoated paper in the creative works brings the overall feeling on your product. There are different choices like glossy, silk, matt and semi-mate etc..,

Coated paper comes with smooth and shiny effect, it is best for photographs print out and other these type of art, it doesn’t absorbed by ink. Coated type paper will get attractive effect on appearance and usefulness of the product, and it will get more resistant to dirty. Due to its shiny look, it is generally using glossy photos, magazines, art book and creative book covers.

Uncoated paper is more absorbent of ink, comparing to coated paper types and it not generally smooth like coated papers. This type of papers are using for envelops, letter head etc.., which we can write easily. Schools and college booklets, hotel menus are also using uncoated papers to get prestigious feel.

Thickness and Weight

Understanding the thickness of paper is not common sense it is a bit tricky to write about. There are many methods to understand paper weights and thickness. grams per square meter (GSM) or G/m2 is generally using in advertising or print companies in UAE. Below we are going to discuss about the most common methods to understand paper thickness to help distinguish among the various print types.

10 – 35 GSM is the suitable for news paper, this paper is thin and low cost. This paper is low lasting.

90GSM paper is perfect for inner pages of magazines.

130 -170 is long last and typically using for quality posters.

170-300 GSM paper is perfect for Brochures Print if you don’t have more pages in your Brochure.

350 – 400GSM is almost better for thin Business card if you want too flimsy.

Opacity and Brightness

Opacity of a paper is the amount of light which passes through the paper. Opacity is important when printing booklets. As a paper sheet in the booklets with good opacity will mix the line on both pages when printed on both sides.

The brightness on the paper counts the percentages of the wavelength of light that reflects on the page. It is typically scale 0 to 100 with 100 being the optimum level. Most of the printing papers are usually reflects around 60 to 90 of the light. The higher brightness on the paper can bring difficult the readability.

Conclusion

Always think before start your work by defining your final paper product. Is there something special that we should think or consider about in terms of print or post production? And the next step is, choose the function you want your printed paper to have and mind the quality. Take necessary steps to think through if we want coated paper product or uncoated paper product, and what weight, brightness and opacity we need to use.

New Web Design Trends in 2016!

Design trends always span several years, But Website Design trends in Dubai, UAE is quickly moving and it can be a challenge to stay with newest trends. Now a day’s web designers follows different trends that they are did before.

Many fresh designs in the web design industries, comes from the preferences of web designers and users taste.  Those changes are possible by improving new technology. To realize the new trends in the web design field, let’s go with new trends and check where we are been.

Responsive Website Design

The internet worlds have gone mostly to mini screen. The majority of internet users are accessing it from their mobile or other portable gadgets. We can’t complete a website without responsive it. If your website is not responsive, then you will lose ton of customers and traffic. The coming years, people are also going to browse with the help of Head up Display (HUD) and VR technology. So Web Designers should have to practice and able to create contents on unique shaped screen.

Bold Typography

Typography playing a major role in the web design industries. Good resolution, faster internet speed, and the attractive web type tools makes web site clear and effective. It is an ever evolving mixture of artist, Business, technology and science. Sans serif has been the continuously dominating fonts in the top list selling typefaces in the font marketplace.
With the re-enter of flat design and the new trends of minimalism, typography design in the UAE and world taking a prominent role in web design work field. Extreme style, Superimposed on image, simple typeface, Artistic type are the noticeable typographical trends.

Flat Design

Despite Flat Design has been constantly changing, it has been still emerging the trend among the website designers and users since 2010. It is completely keep on user-centric and offers precision and cutting edge. Flat Design strikes the sense of balance and the hybrid styles reflect the modern stunning of flat design.
The key advantages of Flat design are not only its simplicity, it also saves the loading time and it can be easily acclimatized to perfect for all types of screens.

Card Design

Card Website Designs trends in the UAE are becoming popular design figure in the Web Design field, which is widely accepting from online stores and social media sites. Despite Card Web design shaped in all ways of colors, forms and shapes, it is also included images, icon and basic information of the subject.

Card Design is a clear way to develop to express the information and it is providing precise contents in a abbreviated space and attract the readers interest. Social Medias, such as Facebook, Twitter are adapted the advantages of the card design figure.

Hand Drawn Illustrations

Illustration images on web site bring an exclusive and reliable think to a website. There are many spaces now in your website where you can apply illustration images.
In short cliché stock images monopoly is gradually existing the design field and Designers and users are turning to the illustration for many reason including the cost of budgets.

Long Scroll

Scrolling in the landing page is becoming the new attraction on web design trends in 2016. If you have long story to tell your visitors on that is interesting and you can driven your user to scroll the site down, then the long scroll is fit for your design.

Long Scroll techniques translate to mobile screen, which fit to scrolling and it is works well in touch screen with simplified navigation. And these methods will give great result if you are using simple animation and parallax. However heavy contents in the web pages, with videos will slow your web site down.

Minimalist Design

The increasing use of mini screens devices such as smart phones and tablets, minimalism become the new trend between the web designers and users. Minimalist Design is emphasis on information and especially visual effects.
Minimalist Design in website included cool typography, well implemented whitespace, trickily selected color palette and smart decision about what elements should be included or excluded in the layout design is the primary feature of a minimalist design techniques.

In brief, these above trends are most of the dominating trends in the web design industry in UAE. It is vital, to stand on top of the game and rooted firmly. And expecting your valued comments about any other trends those you know.

What Really Matters for SEO in 2016

Around 80 percentages of online buyers are buying products using search engines to find their products or services. Therefore website for your brand or product is a key factor for your sales in this age.   The ultimate aim for any website or brand is to be display in the first page of search engine. According to a study conducted by an international authority which claims that around 71 percentages of the visitors are selecting the links which are displayed on the first page of search engines and 68 percentage of among them are choosing the top 5 links. The process of to get in the first page on the Google is not a easy task. We have to know Google tools that they used and Google algorithms which are regularly updated by Google to categorize the order to display in the search engine results. We have to follow some steps to make it possible those are described below

Create Quality Contents

Google care to see the contents with perfect grammar and correct spelling.  Contents in the websites are valuable and consistent which attract and retain audience and it is the art of communicating among your visitors.

Backlinks

Backlinks are still standing the first for SEO. But it should not be just any Backlinks, we have to use a group of different domains. Backlinks make a wide and big impact on your website’s prominence in Search engine optimization process.

Bounce Rate Matter

Bounce rate of any website’s SEO is trended to rank lower in Google. Using similar data from other website may cause to lower your website ranking and devalue the website for that search word.

To overcome Bounce issue on your website, you have to improve the content and usability of your each web or blog pages. Visitors should spend more time on your website, for that you have to insist your visitors to stay on the page by providing wonderful sentence on the landing page or top side of the pages and you have to break your content in to 2 or 3 sentence in a paragraph to become much easier to digest.

Website Speed bring the difference

We know that Google prefer quick loading websites. Google has been emphasized that they have considering the website speed and it is the key factor of their algorithm. You can make your website to load at quickly by installing some plug-ins called “WP Super Cach”, “WP Rocket” and “WP Smush”.

Continuing the process of applying clear and amazing contents on your website, and follow the above steps will lead your site on the top of Google page ranking.

Important of Backlinks for your Business Website

When we read or hear anything related to the search engine optimization (SEO), we are comes across the word “backlnks”. Backlinks have become the key factor of the Search engine optimization (SEO). In this article we  are going to discuss what is backlinks and why it is in important in web development in dubai uae.

Backlinks are the links which driven the visitors towards your website. Backlinks are also called inbound links (IBL’s). The numbers of backlinks are the sign of the popularity of your website. A good number of quality backlinks are important for SEO, because some search engines such as Google, Yahoo will give much important to those website and blogs.

Search engines considering the significance of a site keyword, and number of quality inbound links. So search engine mind the contents of the website to determine the quality of the link. When a backlinks to your websites comes from any other site, and that sites have been contents which are related to your website contents, those baclinks are concerned as more relevant to your website. Interlinking in your sites will not help you in Search engine platform. It only help you to bring visitors from other websites.

 The other reason to get quality inbound link is, that will be attract visitors to reach your website.  We can’t create a website and expect visitors will come to the site without any direction to reach. Therefore we need build a path to reach our website in the online market field. So Building quality inbound link is vital important to SEO for your website and it should be given very high priority in your in SEO efforts.

Millennial shopping trends

Millennials are very savvy online shoppers, They need authentic understanding and want to access the products contents and they must confidence the website and bloggers first

Who are millennials?

Millennials are the last generation of 20th century and first digital ages. Those are born between the years of 1980 and 2000. They are become the significant buyers in Dubai, UAE and all around the world. Millennial customers are obviously gigantic commercial energy and enormous spending muscle as well.

The consumer preferences of millennial customers

Companies in the Duabi UAE, have been facing a big issue to connect with Millennial customers, because most of the traditional idea of advertising and publishing are not effective to capturing the millennial customers attention. They are well informed and quit well educated.

Millennial shoppers are not influenced by advertising

This Millennial generation won’t believe in advertising. The traditional methods of advertising and building a store have been thrown out and the established rules being smashed when it comes to Millennial customers.

How millennial customers buy a product

Millennial shoppers are not trust any advertising messages, they using multiple devices to access the internet and shopping. Around 87 percentages of the millennials are using 2 to 3 devices to access internet. But they are blocking all advertisement which displayed by browsing such as banner ads, pop up windows throughout any AdBlocker application. Instead of that, millennial shoppers are using interactive base which embrace the real spirit of adventure.

Social Media Millennial Shopping Trends

Millennial customers are bent to the product or services, if it engaged with social media channels. They want the suppliers engage with them very responsive and personal manner. Millennials need authentic understanding; they need to access the products contents and they must confidence the website and bloggers first. They are going to purchase after review blogs. Around 33 percentages of millennials are trust on blogs and only only 3 percentages are rely for TV advertisement, Magazines and books.

Millennial shoppers in the UAE

In UAE, around 70 % of the populations are millennials. Millennials in the world have don’t have much cash to spent. They are still in the parents’ home or sharing accommodation in order to save money. But Millennials in UAE, most of them are employed full time. Which means they have a reasonable income to buy. Millennials in the UAE, reviews the products or services by online before they going to shopping.

In Brief, Millennials are always trending to adopt new technology gadgets which rolled in to the marketing place. Companies in the UAE especially in Dubai should be ready to engage to millennials on all platforms. A Mobile phone application with mobile shopping cart may go a significant method to reach millennial shoppers.

Business flyers design and trends in Dubai

Business flyers are the most important tools when it comes to promotion and branding. Flyers are one the key factor used globally like brochure to communicate to customer about your company’s vision and mission. Even it is providing minor details about your company, it should grab the attention and attract to your company by the customers.

Designing a Flyer according to your audience is not always easy, and the challenge is to try and create it stand out for the customers and have to be providing the necessary information on the limited spaces that should drive sales and enquirers. Only a professional designer can go a long way to design a perfect and make a first impression with your flyer. Before we have to start to design a leaflet, we have considered some steps for a better result.

1. Space on the flyer

People will not read through a flyer with full of texts. It makes them confused and took long time to read. So be careful of space while you designing a flyer. And it is also important to use the whole area of the flyer; you should not concentrate only center or corner.

2. Readable

While you using much colors and images in your flyer, you have to give the importance of readability of your flyer. It should more clearly and customer should understand without any obstruct. Giving light color on font like yellow and white on light back ground is hard to read unless applied dark background.

3. Quality

Quality of a flyer or other design is comes in a number of ways such as the quality of content and quality of print.

Think about some most iconic brands across the world that we know, What it makes memorable? In the ads they are usually using bold graphics, fantastic packaging, and well-written copy.  We have Apple Inc a is famous for their wonderful packaging, featuring liberal white space, attractive product photography, and wonderful typography. Nike uses bold type, amazing imagery, and solid color palettes to transmit the energy and lifestyle. So quality of your design is providing the clear and neat presentation of the idea that you wish to convey to your customer.

4. Call to Action on your flyer

A call to action is a link to contact you back to your customer after you delivered your flyer to your customer via door to door, mail drop, a trade show or any other possible ways. There are many formats such as Phone number, Mail ID, Website link, social media QR code etc..,

So before you are going to order to design a flyer or leaflet, you have to confirm that, it is going to have your customer or client knocking at your door. Celegraphs in Dubai UAE, being a leading digital advertising company in Dubai UAE, knows all the tricks and trends with a good professional team to make your brand’s flyer look wonderful one.

Banner advertising

Although banners are not the key factor of you could design, there are lot of companies in UAE who have been using to display their advertising on websites and social media banner to promote their company sales, And they need an expert designer for their advertising results.

The truth is most of the visitors are disgust banners due to interrupt them while they are surfing the sites. But Users are not be annoyed if a designer know the science of creativity and the important elements of banner ad to create attractive banner advertising to your target audience. A banner designer should know that the banner message should pass at the precise place at right time.

Your banner on social media is a first look and it should be the first impression for your clients. Your banner is your business card, billboards or your advertisement for your company. Every cover page from Facebook, Twitter or Google plus, there is a space for banner which is the important part of your page. Leaving them blank or not putting creative thoughts over there is given a bad experience to your clients.

You should not add too much texts and elements that make your banner unprofessional and too crowds. Your texts, images and color are should match to your company’s profile and services. And your company’s logo and fonts should be consistent.

Human mind is accepting visual explanation faster than text message, so images on your banner build stronger attraction than a tag line or text. A right image on your banner works effectively to create an impact on your targeting audience. This is tech us the important the banner design and  a designer should keep the professionalism, on banner designing and  it must be more crisp, clear and friendly related. By using seasonal images according to current climate also wired by human brain.

Online shopping business in UAE

Dubai is best known as a shopping hub, online shopping business also growing trend in Dubai, Abu Dhabi, Sharjah and Ajman. Like other countries, the online shopping tendency in Dubai, UAE is relatively new and  feeling  a rapid growth while the last few years. You have the facility to browse through a stunning variety of products that you can buy what you like from a array of different online stores in UAE without any irritate of having go out to your favorite stores. Most of the online stores in the UAE, offers a great discounts and good price on their online products and providing better services in order to attract more customers to support their online purchase. The wide range of online stores presence in the UAE, brings the chance to the customer to compare the price and quality of same products, which impress the customer to buy products by online without any physically visit at any several stores.

Cobone, JadoPado, Souq and Crazy Deals are the popular and largest online retail stores in UAE offering a large selection of products including Electronics, Mobile phones, clothes, toys, watches etc in the online market. The online industry for retail store in the UAE, is likely to be worth 1 billion US dollar by 2020 year as more shoppers be the part of online trend. Around 16 percentages of internet users in the Dubai is already turned to online shopping and percentages of buyers visiting stores website before they going to purchase any product. Consumers in the UAE are driven to the trend, with a huge facility of Smartphone at 61 percentages, and 73 percentages are by social medias are converting UAE a favorable for internet shopping and sales.

But, unfortunately many of the companies in the UAE, has been slow to adoption of online business. To struggle with the success companies, you have needed a solid online marketing strategy that targets your local audience. By injecting the attractive local keyword and good content to your website and that appears in the results for local search engine. About 90 percentages of sales made within 50 miles of customer’s home.Celegraphs.com dedicated to increase your customer from your local area by effective Search Engine Optimization (SEO) process.

Meanwhile, some companies in the Dubai, UAE providing products or services on international level need a solid online support. 62 percentages of online users hit a link on the first page of search results. For that your company needs an experienced SEOprofessional services and effective Keyword Researcher. Celegraphs.com provides expert competitor Analysis to reach your company to the target audience.

People are talking about your brand, Why?

Branding, put simply, is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com).

Establish a Brand for your company is not sand witch work, it cannot be created overnight; it is a step by step and planned development both in the creation and the implementation stage.  But, if it is done efficiently, the process well be worth the efforts. There are different methods to establish a perceptible and successful brand identity.  Attractive graphics and visual design like logos or colour can bring a dramatic aesthetic effect in your brand. Colors playing a key contributor in human brain.

Successful engagement with target audience by good understanding is essential, for any company, organization, or individual which helps to shape consumer’s perception and expectation.  This cause to create a reliable and dependable character, a good brand can make sure a healthy and long lasting relationship among your audience.

A clear and superior brand contains messages that can communicate to multiple audiences, including current clients, potential patrons and public who hold misconceptions. Yet, this needs to be delivered in a tiny, simple mode.

To build up our brand, we are clearly want to improve, company’s logo, website, social media experiences, the way our response the phone and customers experience.

Creative Poster Design

Posters in the Dubai UAE are doing major rules for advertising space. Posters should be creative, groovy, and bold, provoke viewers and make so many emotions. Sometimes it make excited and pumped up you. When you achieve the right balance on placing Headlines, images and logos on the poster, you created an effective poster. Designer should have the right idea about the products/services, audience before you going to design a poster. Colors, Fonts and graphics should give according to the mood of the message.
There are few things to be consider before you go with a poster

Use Matching color that attract the eyes

Choosing color is the main aspect of the design that create energy, mood and attract the people. Color may be Bold, Subtle or Romantic according to the poster. If you watch the given “Savannah Music festival poster” given below,  you will understand that it designed by soft and spring season mood. This poster tells us that this is a charming music with an outdoor feel.

Typography

To build greater impact, experiment with typography, chooses at least two fonts, one for heading and another for contents texts. So many people are attracted the just from the fonts. Selecting the right font will be serious to enhance the elegance of the poster.

Visual Interest

By creating shapes in poster, that makes a guide lines and interesting composition to lead the viewers eye direction in a particular way that we wish.

Using White space

Born an image from another image is magic! Whitespace or negative space is the spacing between different elements. The negative spaces actually explain what is the positive space is. For example google page is filled with a big white space in their design, This design gives the search box a important position.

What did you see in the given image? The vase or two faces? The white space in the given post is working as negative space whereas the black space is positive. And when we inverse we can get different view.

Points on point

Sometimes photography is given a bold support for headings or texts. This photograph will take the viewer and reached the point where the main messages are put. And people can read this message with fun.

Illustration

Applying photograph is sometime costly, in that case you can use some illustration for poster. This may be flat or dept and layers. We have to design some good ideas for poster advertising or new creative design with unique impacts.

In general, Posters in the street should grab the attention and quick readable is important factor. If your working with a single copy (text), better you go with bold font and simple graphics or image. Shrink the texts as maximum and ensure the message can be understood within few seconds that make possible to read the travelers on a road with high speed. Celegraphs is offering you professional approach for your each poster design in Dubai UAE.

Do you need a company brochure?

Corporate brochure for your company is the creative way to introduce about the company and promote your products and services. A well designed creative brochure attracts your customer and communicates many qualities about your firm. It will make a trust, stability and reliability to your customer and helps the target audience to get an idea whether the company is the one which they looking for and solve their unique issues.

Company brochure leave for you while your sales person introduce or meets your customer at first time and also it is a key factor for the period of your conversation with your customer. Even most people are using their laptop during the conversation, but you can’t leave your tablet with the customer. So company profile has their major rule to explain about your products or service with creative way to your customer.

The second point is, you need a attractive takeaway prospects if you arrange an exhibition at a conference. And it is opportunity to work as a reminder of your company for the public.

Although many of your audience are using your website to get the information about your products or services, there are still crowds who are not using internet in Dubai, UAE. So to concentrate those people to share your information about your products, you have to depend on the company profiles. It is also welcoming your customer after your receptionist.

Celegraphs Dubai in UAE is offering you an expert creative designer to full fill your requirements to create corporate brochure.  If you plan to do a corporate brochure for your company, you have understood your audience such as Age, Gender and you has an idea about how you full fill their needs.  And the contents and designs should be inform to your customer, influence them, and must be create a brand in their mind.