What Really Matters for SEO in 2016

Around 80 percentages of online buyers are buying products using search engines to find their products or services. Therefore website for your brand or product is a key factor for your sales in this age.   The ultimate aim for any website or brand is to be display in the first page of search engine. According to a study conducted by an international authority which claims that around 71 percentages of the visitors are selecting the links which are displayed on the first page of search engines and 68 percentage of among them are choosing the top 5 links. The process of to get in the first page on the Google is not a easy task. We have to know Google tools that they used and Google algorithms which are regularly updated by Google to categorize the order to display in the search engine results. We have to follow some steps to make it possible those are described below

Create Quality Contents

Google care to see the contents with perfect grammar and correct spelling.  Contents in the websites are valuable and consistent which attract and retain audience and it is the art of communicating among your visitors.

Backlinks

Backlinks are still standing the first for SEO. But it should not be just any Backlinks, we have to use a group of different domains. Backlinks make a wide and big impact on your website’s prominence in Search engine optimization process.

Bounce Rate Matter

Bounce rate of any website’s SEO is trended to rank lower in Google. Using similar data from other website may cause to lower your website ranking and devalue the website for that search word.

To overcome Bounce issue on your website, you have to improve the content and usability of your each web or blog pages. Visitors should spend more time on your website, for that you have to insist your visitors to stay on the page by providing wonderful sentence on the landing page or top side of the pages and you have to break your content in to 2 or 3 sentence in a paragraph to become much easier to digest.

Website Speed bring the difference

We know that Google prefer quick loading websites. Google has been emphasized that they have considering the website speed and it is the key factor of their algorithm. You can make your website to load at quickly by installing some plug-ins called “WP Super Cach”, “WP Rocket” and “WP Smush”.

Continuing the process of applying clear and amazing contents on your website, and follow the above steps will lead your site on the top of Google page ranking.

Important of Backlinks for your Business Website

When we read or hear anything related to the search engine optimization (SEO), we are comes across the word “backlnks”. Backlinks have become the key factor of the Search engine optimization (SEO). In this article we  are going to discuss what is backlinks and why it is in important in web development in dubai uae.

Backlinks are the links which driven the visitors towards your website. Backlinks are also called inbound links (IBL’s). The numbers of backlinks are the sign of the popularity of your website. A good number of quality backlinks are important for SEO, because some search engines such as Google, Yahoo will give much important to those website and blogs.

Search engines considering the significance of a site keyword, and number of quality inbound links. So search engine mind the contents of the website to determine the quality of the link. When a backlinks to your websites comes from any other site, and that sites have been contents which are related to your website contents, those baclinks are concerned as more relevant to your website. Interlinking in your sites will not help you in Search engine platform. It only help you to bring visitors from other websites.

 The other reason to get quality inbound link is, that will be attract visitors to reach your website.  We can’t create a website and expect visitors will come to the site without any direction to reach. Therefore we need build a path to reach our website in the online market field. So Building quality inbound link is vital important to SEO for your website and it should be given very high priority in your in SEO efforts.

Millennial shopping trends

Millennials are very savvy online shoppers, They need authentic understanding and want to access the products contents and they must confidence the website and bloggers first

Who are millennials?

Millennials are the last generation of 20th century and first digital ages. Those are born between the years of 1980 and 2000. They are become the significant buyers in Dubai, UAE and all around the world. Millennial customers are obviously gigantic commercial energy and enormous spending muscle as well.

The consumer preferences of millennial customers

Companies in the Duabi UAE, have been facing a big issue to connect with Millennial customers, because most of the traditional idea of advertising and publishing are not effective to capturing the millennial customers attention. They are well informed and quit well educated.

Millennial shoppers are not influenced by advertising

This Millennial generation won’t believe in advertising. The traditional methods of advertising and building a store have been thrown out and the established rules being smashed when it comes to Millennial customers.

How millennial customers buy a product

Millennial shoppers are not trust any advertising messages, they using multiple devices to access the internet and shopping. Around 87 percentages of the millennials are using 2 to 3 devices to access internet. But they are blocking all advertisement which displayed by browsing such as banner ads, pop up windows throughout any AdBlocker application. Instead of that, millennial shoppers are using interactive base which embrace the real spirit of adventure.

Social Media Millennial Shopping Trends

Millennial customers are bent to the product or services, if it engaged with social media channels. They want the suppliers engage with them very responsive and personal manner. Millennials need authentic understanding; they need to access the products contents and they must confidence the website and bloggers first. They are going to purchase after review blogs. Around 33 percentages of millennials are trust on blogs and only only 3 percentages are rely for TV advertisement, Magazines and books.

Millennial shoppers in the UAE

In UAE, around 70 % of the populations are millennials. Millennials in the world have don’t have much cash to spent. They are still in the parents’ home or sharing accommodation in order to save money. But Millennials in UAE, most of them are employed full time. Which means they have a reasonable income to buy. Millennials in the UAE, reviews the products or services by online before they going to shopping.

In Brief, Millennials are always trending to adopt new technology gadgets which rolled in to the marketing place. Companies in the UAE especially in Dubai should be ready to engage to millennials on all platforms. A Mobile phone application with mobile shopping cart may go a significant method to reach millennial shoppers.

Business flyers design and trends in Dubai

Business flyers are the most important tools when it comes to promotion and branding. Flyers are one the key factor used globally like brochure to communicate to customer about your company’s vision and mission. Even it is providing minor details about your company, it should grab the attention and attract to your company by the customers.

Designing a Flyer according to your audience is not always easy, and the challenge is to try and create it stand out for the customers and have to be providing the necessary information on the limited spaces that should drive sales and enquirers. Only a professional designer can go a long way to design a perfect and make a first impression with your flyer. Before we have to start to design a leaflet, we have considered some steps for a better result.

1. Space on the flyer

People will not read through a flyer with full of texts. It makes them confused and took long time to read. So be careful of space while you designing a flyer. And it is also important to use the whole area of the flyer; you should not concentrate only center or corner.

2. Readable

While you using much colors and images in your flyer, you have to give the importance of readability of your flyer. It should more clearly and customer should understand without any obstruct. Giving light color on font like yellow and white on light back ground is hard to read unless applied dark background.

3. Quality

Quality of a flyer or other design is comes in a number of ways such as the quality of content and quality of print.

Think about some most iconic brands across the world that we know, What it makes memorable? In the ads they are usually using bold graphics, fantastic packaging, and well-written copy.  We have Apple Inc a is famous for their wonderful packaging, featuring liberal white space, attractive product photography, and wonderful typography. Nike uses bold type, amazing imagery, and solid color palettes to transmit the energy and lifestyle. So quality of your design is providing the clear and neat presentation of the idea that you wish to convey to your customer.

4. Call to Action on your flyer

A call to action is a link to contact you back to your customer after you delivered your flyer to your customer via door to door, mail drop, a trade show or any other possible ways. There are many formats such as Phone number, Mail ID, Website link, social media QR code etc..,

So before you are going to order to design a flyer or leaflet, you have to confirm that, it is going to have your customer or client knocking at your door. Celegraphs in Dubai UAE, being a leading digital advertising company in Dubai UAE, knows all the tricks and trends with a good professional team to make your brand’s flyer look wonderful one.

Banner advertising

Although banners are not the key factor of you could design, there are lot of companies in UAE who have been using to display their advertising on websites and social media banner to promote their company sales, And they need an expert designer for their advertising results.

The truth is most of the visitors are disgust banners due to interrupt them while they are surfing the sites. But Users are not be annoyed if a designer know the science of creativity and the important elements of banner ad to create attractive banner advertising to your target audience. A banner designer should know that the banner message should pass at the precise place at right time.

Your banner on social media is a first look and it should be the first impression for your clients. Your banner is your business card, billboards or your advertisement for your company. Every cover page from Facebook, Twitter or Google plus, there is a space for banner which is the important part of your page. Leaving them blank or not putting creative thoughts over there is given a bad experience to your clients.

You should not add too much texts and elements that make your banner unprofessional and too crowds. Your texts, images and color are should match to your company’s profile and services. And your company’s logo and fonts should be consistent.

Human mind is accepting visual explanation faster than text message, so images on your banner build stronger attraction than a tag line or text. A right image on your banner works effectively to create an impact on your targeting audience. This is tech us the important the banner design and  a designer should keep the professionalism, on banner designing and  it must be more crisp, clear and friendly related. By using seasonal images according to current climate also wired by human brain.